Is Apple Creating a Search Engine For the iPad and iPhone

In addition to the iAd ad platform that is rumored to be released, there are a handful of other points that point to an Apple search engine coming in the future. Walt Mossberg of Piper Jaffray has created some salient issues about Apple's wish to not 'give the farm away' as far as information to Google goes amongst other items.As extended as Google is put to use for search on Apple mobile devices, it will have open access to see how iPhone and iPad customers are applying the devices. They can then use this data to improved compete with Apple with their personal Android phone devices and upcoming Android tablets.In addition, the mobile ad industry is nonetheless in its infancy. This is a market place that Apple almost certainly does not wish to cede to Google as there are considerable earnings to be produced there in the coming years.So strategically, it tends to make sense for Apple to create their personal search for mobile platform. It really is the basically logical way that Apple will be able to compete with Google in the mobile sphere lengthy term. But what would an Apple search engine appear like? What would it be referred to as? I've completed some analysis into current Apple patents and have unearth what I feel issues us in the direction that Apple is going.In 2007, Apple put to use for a patent on the name iGuide. There are at least three separate patents that I can inform for that name issued to a dummy corporation named iGuide Media. IGuide Media was outed as a dummy Apple corporation a variety of months ago on some of the other Apple news web pages such as Macrumors. If you read the description of the patents very carefully they look to be descriBing a form of categorization and/or search function that would do what in essence is combine functionality related to the 'Genius' function on iTunes with search. This would allow the complete world-wide-web to be parsed and sectioned into video, music, pictures and text and have the user unearth 'comparable' forms of media.The crucial distinction it appears involving the iGuide and a standard search engine would be the potential to search not just by means of text keywords and phrases as is normal currently with Google, Bing, yahoo, and so on, but to search or evaluate straight in other formats as effectively. Picture becoming able to click on a song for instance that you like and inform iGuide to search for related kinds of songs that you may possibly like? Or Think about clicking on a video game that you like and possessing the iGuide search the net for other games of related sort that you would like? The identical may well be accomplished for pictures and any other type of media.Final results would then be shown not only as lists of text as they are on search engines currently, but as iTunes like categories that fit with the form of media searched for. In a nutshell, it really is 'Genius' for the whole mobile web. Of course, Apple may possibly be taking search into an completely totally different direction altogether but I feel this 'Genius' strategy is the almost certainly and that the 'iGuide' will break new ground in mobile search.